Laser Targeted Visibility Driving New Customers

Drive customers to your website with Our targeted online paid advertising campaigns. We will put together an Campaign that focuses on conversions, not clicks!

Choose Your Advertising Plan

Choose from the essentials included in our KickStart programs to optimization plans for Local Stores, National Businesses, to Ecommerce Enterprises. Our SEO services cover just about any scenario that you may need for your company!

SEM Overview

Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines like Google, Bing, Yahoo, and others.

In comparison to an SEO program, SEM will put you at the top of page one of search results. It takes no time at all to get you into first place.

The benefits of a paid advertisement campaign is that it will help you generate traffic and revenue quickly.

You can scale a SEM program to meet your needs, increasing or decreasing the budget as your needs change. You can also set your daily budget so you are never surprised by the bill at the end of the month.

The SEM campaign can also target your ideal customers both geographically and demographically.

Average Cost per Action

The chart averages the cost per industry per action (acquisition) on the Google Ads Search Network. This chart will help provide you with some insight on what a Google Ads campaign may cost for each acquisition. Below are a couple of important terms to consider with any Google Ads campaign.

Quality Score: This is Google’s scoring metric based on the quality of your keywords, ads, and landing pages. The higher the score, the better and the less per click the cost.

Cost per Action Bidding: This a Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Data for chart from WordStream blog content.

SEM Packages & Plans

Popular Quesitons & Answers

What exactly is SEO?

SEO is short for Search Engine Optimization. SEO is the technigues used to help your website become more visible to people who are searching for your products, brand, or services on search engines like Google and Bing. SEO is all about trying to become the best result for the search engines to show organically and opposed to paid results.

What is the difference between SEO and SEM?

SEO, or Search Engine Optimization, is the process of optimizing all aspects of your online presence, from your website to your listings on other websites. SEO is a slow and steady way to grow your business that provides lasting benefits. 

SEM, or Search Engine Marketing, is the use of paid advertising like Google Ads, Facebook Ads, or Bing Ads. SEM can drive visitors to your website quickly, often within hours. But the moment you stop paying for the Ads, so does your traffic. 

SEO and SEM programs should be used together. It is highly recommended that you don’t run a paid advertising campaign before your have optimized your online presence with an SEO program.

Why is Organic SEO Important?

Organic SEO is all about making sure that your website content is read, understood, and deemed important enough to display to Google’s customers who are using their search engine to find the best possible result. Google and other search engines are constantly updating and tweaking how they calculate the best result. This is where the organic SEO programs like our Local or Enterprise, or Ecommerce SEO programs are so important. We here are Rize are constantly following Google and the other search engines to make sure that our SEO services are as effective as possible.

How long till I start to see Results?

On average, it takes between 4 to 6 months for the search engines to start changing your rankings after we start with an SEO plan. But SEO should be a continues process that is updated all the time.

How long should I run an SEO program?

Organic SEO optimization programs should be run a minimum of at least 1 year. However, you should never stop improving, optimizing, and growing your website. A well-built and optimized website that is regularly maintained can become your biggest sales tool.

How is SEO Changing?

Google and the other search engines are putting more and more emphasis on mobile as phones and other mobile devices are becoming better and being used more. In the US, people conducting over 50% of searches on smart phones. 

So this means that Google is displaying the best possible result, but they are also trying to make sure that this result will then be easy to read on the smaller mobile screen. Hence the push for mobile optimization. Ideally this is accomplished with a responsive website that resizes itself to whatever screen size it is being viewed on.