Building Successful Brands!

We help you design and build a brand image that is memorable and sets you apart from your competitiors. Our brand building program will start you on the path to success.

Your Brand Defines You!

While a brand may start with a logo, it encompasses much more. The brand defines the company, its culture, and its customer relationships. A brand determines how your customers view, interact. and remember your company.

Business Image

A brand consists of a combination of design and messaging that drives a strategy and evokes emotion in the customers. It should convey the company culture and its values to both employees and customers. 

Great brands are memorable and represent something of value to the customers. While brand recognition does start with a logo, it also includes messaging, taglines, graphics, typography, colors, domain, and positioning. 

We take all these branding elements into careful consideration as we design and develop your current and future business image as a first step to a successful brand identity.

Our Brand Development Process

We try to incorporate the following 6 steps as we go through eh process of developing a successful brand.

  1. Company Analysis: the development of the branding process starts with a careful analysis of the company and its culture. This will provide a starting point for the style and color schemes to be explored.
  2. Market Research: this is followed up with a detailed research of the existing marketplace. What do the competitors look like, what is their strategy, are they successful, and if so, what caused them to succeed.
  3. Logo Design: next we start by putting together several logo and banding concepts. These are often basic concepts that once one is selected, it will be fine-tuned into a design that will represent your company and culture.
  4. Develop Elements: with the company colors, style, and logo selected and developed we move on to taglines, icons, and even fonts. By defining all these elements, we help guide future designs and marketing materials and enable them to all have a cohesive look.
  5. Corporate Branding: with all the elements defined, we then design the basic corporate branding elements like business cards, stationary, envelopes and note pads. These items will build the foundation of the corporate package.
  6. Style Guide: and the final step is assembling all the elements of the new brand design and put them together into a Style Guide document that provides instructions on how to correctly use the graphics and elements created for the brand.

Brand Design Examples

Our Brand Design Options

We have put together a couple of Brand Design packages to get your started and to give you an idea of what to expect.

Having trouble deciding on a package? Give us a call at (469) 840-4480 and one of our design consultants will be able to guide you through your decision. You can also fill out the form below or send us an email to sales@digitalrize.com.

Custom Brand Design Quote Request

If you would like a quote on a differnent type of website or already have a layout, please fill out the form below to request a custom quote.

Please be as detailed as possible. This will help us to determine what services would work best for your application. Once we start with the quote, we will need to setup a call to review all the details. Depending on the requirements, a consultation fee maybe required.

Brand Design Frequently Asked Questions

What is Brand Marketing?

Brand Marketing is the management of the overall experience that a customer has from the initial research through the ownership and final departure. Each phase of the customer journey offers opportunities and challenges.

What sets Brand Marketing apart?

Brand Marketing focuses on every aspect of the customer’s journey as they interact with your company and its products and services. What is the perception that you desire your customer to have of your company? This is what will define your brand. 

What is the customer journey?

Whether you are considering buying a new car or a bar of soap, each customer goes through a journey that starts at the research phase moves on to the purchase of the product and then final progresses to either a departure from your product or continued repurchase. Understanding your customer’s journey will greatly help your appeal to each phase thereby increasing sales and maintaining repeat customers. Getting it wrong will almost surely result in missed opportunities and dissatisfied customers.

How long till I start to see results?

Building a Brand is an intensive endeavor and not something built overnight. Building a brand is developing customer expectations. This means analyzing every aspect of your customer’s journey and how you will market your products and services at each phase. Results could take months or even years.

Why choose a Brand Marketing plan?

A Brand is much more than just a logo and a fancy font for a company name. A Brand stands for everything that a company represents and it encompasses its products, services, goals, vision, culture, and core values. A truly successful company creates an image that elicits certain emotions in its customers. This image or Brand is what a Brand Marketing plan defines and then communicates to the company’s customers to convince them to purchase its offerings. If you are looking at building a successful company that presents a certain image, then a Brand Marketing plan is a must! 

What size company should invest?

Every company, no matter what size they are should carefully consider how they want their customer to view them. Most companies have multiple other company’s competing for their customers. Considering how you can stand out from your competitors and developing a plan to implement this is what Brand Marketing is all about. The better you understand what triggers your customers, the better you can appeal to them and convince them to purchase your products and services.