Start Selling More Effectively!
Ecommerce is much more than just putting products online in a shopping cart. It starts with knowing how your potential customers may be searching for your products, then presenting them with an exceptional experience that leads to a purchase and hopefully a repeat client. Search engines are fully aware of the customer experience and are looking for much more than just the right words, optimized code, and a great price. A good Ecommerce SEO program should take all these factors into account and address each issue accordingly. Below are some of the factors that we include in our Ecommerce SEO programs.
Our Ecommerce SEO programs start with a detailed audit of the website, the store, and the customer experience. How is the navigation? Is it intuitive? Can the potential customer find answers to their questions? Are the product descriptions clear and accurate? How does the store compare to competitors? And of course, how do the search engines view your website and store? We start by generating a detailed report with a clear path to building and optimizing your online store to become the success you have envisioned it would be.
Website analytics are a key part to developing a clear picture of the current status of the website and helping in developing a strategy moving forward.
Analytics allow us to see what is working and where customers are being lost in the ecommerce process. This will enable us to adjust and optimize the process while monitoring the results in real time.
Our Analytics Research methods provide access to statistical information that will give you an advantage over your competitors.
Content is paramount according to Google. Content is what Google builds it rankings around. Good content can drive you to the top of search rankings while bad content can push you into obscurity.
Many Ecommerce sites just copy content from the product manufacturer’s literature. This creates duplicate content, which is not interesting to Google and does nothing to help your rankings, it will probably create more harm than good.
We carefully check, revise, and update all the content to ensure it helps boost your rankings in a positive direction.
Your websites User Interface (UI) and the User Experience (UX) are key elements that make or break an ecommerce store.
Can your visitors easily find what they are looking for? Most will leave frustrated within seconds if they get lost or the site loads slowly.
Search engine robots try to emulate humans so they can effectively rank your site, poor navigation can alone cause most of your store not get even get indexed.
We diligently monitor the flow of traffic and analyze how this impacts indexing so we can make the appropriate adjustments.
According to statistics, over 50% of all online shopping is done on mobile devices… it doesn’t matter if you have 10 products or thousands, providing a mobile friendly experience is a must for sales and since Google dictated that all websites must by mobile friendly, or be penalized, it definitely is a key component to any optimization program.
Part of our program includes analysis of your cart’s mobile optimization and ways that to improve the overall mobile performance and user experience.
Optimization for the search engines doesn’t stop at making the shopping experience mobile friendly, but is also needs to be intuitive and easily navigated. Web page addresses need to include categories and product names where possible. Meta tags needs to be optimized and images properly formatted and labeled. Optimizing the cart is paramount for any ecommerce operation that wants to be successful.
Cart optimization is one of our key services that we provide with our Ecommerce SEO programs.
You may wonder what Customer Support has to do with Ecommerce SEO? Actually, not much about organic SEO, but it influences website ranking factors like user reviews and feedback. Customer Support extends to well written and effective FAQ section.
As part of our Ecommerce SEO program we help you setup an effective Customer Support policy and program and write the content for your client’s frequently asked questions. The FAQs can be one of the most important methods to rank your site at the top of organic search listing.
A key factor to any successful Ecommerce SEO campaign is the integration of a good promotional program. We help promote your products through careful placement of product reviews, setup and management of paid advertisement campaigns like Google Ads.
We also regularly setup remarketing campaigns that will remind previous website visitors of the products and services they viewed on your shopping cart and entice them the finalize their orders.
Most buyers look at reviews before purchasing. Having good product reviews can not only boost conversion rates by as much as 75%, but they can help with organic ranking too. The reviews provide a constant flow of updates and content about the products in your shopping cart.
As part of our program, we will analyze your product review strategy and adjust it to be as effective as possible. We will also help you obtain more positive reviews.
ECOMMERCE SEO QUOTE REQUEST
If you have an Ecommerce website or would like to add Ecommerce to your existing website, you need to contact us first. Please fill out the form below to request a custom quote.
Please be as detailed as possible. This will help us to determine what services would work best for your application. Once we start with the quote, we will need to setup a call to review all the details. Depending on the requirements, a consultation fee maybe required.
If you prefer to schedule a detailed consultation that includes an indepth evaluation of your website and market place to learn more what an Ecommerce SEO program could do for your company, please fill out this schedule form to setup an appointment.
Ecommerce SEO Frequently Asked Questions
What is Ecommerce Optimization?
Ecommerce may be all about selling product, but without proper optimization, it’s a losing battle to try and get ranked with the search engines. We start by carefully examining the structure and code of your shopping cart to ensure it will be properly indexed. Everything from Meta Tags to keywords to URLs to correct sitemaps are scrutinized and updated. We also review the copy and make the necessary updates.
Will Ecommerce SEO Help Boost Sales?
For most products, competition can be very intense online. With our Ecommerce SEO program, we can help you stand out from your competition. Our optimization services will help you get found easier by your customers and our real world and industry experience will help us advise you the best ways to grow your online presence. The end result is a boost in sales that far exceeds the cost of our services. Start today and boost sales!
What are the Best Ways to Boost MY ECOMMERCE TRAFFIC?
While a Pay-per-Click campaign like Google Ads is a great way to bring in customers quickly to your store, a good SEO program will focus on optimizing your Ecommerce Store so the products will start showing up in regular searches.
ARE USER PRODUCT REVIEWS IMPORTANT?
Studies show that adding user product reviews will positively impact organic search traffic. A recent study that user reviews help Google organic page traffic to grow by an average of 30 percent per month.
How Do You Target Specific Markets?
Determining what and how your customers are using and searching for your products and services allows us to identify and correctly target your markets. This includes obtaining product reviews, customer feedback, and writing custom content both for your website and for industry related sites and publications. We ensure that all your content contains the same branding and message while remaining technically correct.
WHY ECOMMERCE NEEDS SEO?
Online Ecommerce stores are some of the most competitive environments. Often you have multiple Ecommerce Stores competing with each to sell the same product. At first glance it may appear that the store with the cheapest price will win, but this is where our Ecommerce SEO programs come into play, we will help you set yourself apart from your competitors and most importantly help you get found in the first place.
HOW SHOULD I WRITE MY PRODUCT DESCRIPTIONS?
A product page should have a detailed description of the product, how to use it, and how it works. For SEO purposes, the better and more detailed the description, the more likely it will rank well. Resist the temptation to just copy the content from the datasheet. Custom write the copy. The ideal page length for Google is about 1500 words.
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