Plans & Addons
Google Ads
Search Network
Getting your local business to show up on top of search results is steadily becoming more difficult. Competition has increased as more and more businesses recognize that they need to optimize for local search. Staying on top means constant adjustments and enhancements to your strategy and website, it is a constant and ongoing process. With hundreds of factors influencing the search engines, concentrating on the ones that influence your ranking the most is key to steadily increase your rankings.
Display Network
As your online presence is optimized, your business will start to stand out from your competitors and you slowly start to see an increase of local and relevant traffic. A successful organic SEO program can anticipate to triple or even quadruple the relevant traffic over the period of about a year. Searchers can find your business from many different sources which in turn influence the search engines. We carefully analyze all these sources and enhance them and build new ones constantly helping to boost your traffic.
Remarketing
The end goal of any marketing effort, including this program, is to gain more customers and increase sales. The more comfortable visitors are with your online presence, the more likely they are to convert into customers. These same factors that influence potential customers to convert also influence the search engines causing a cycle the builds on itself exponentially over time. But this cycle requires constant input to just to maintain and power the momentum over the months and years.
YouTube Video
The end goal of any marketing effort, including this program, is to gain more customers and increase sales. The more comfortable visitors are with your online presence, the more likely they are to convert into customers. These same factors that influence potential customers to convert also influence the search engines causing a cycle the builds on itself exponentially over time. But this cycle requires constant input to just to maintain and power the momentum over the months and years.
Features
Our Local SEO services will ensure that your customers will find you in your local service area. Proper optimization for Local services will boost your business with qualified traffic. Don’t loose sales to your competitors because potential customers can’t find you locally. Select from one of our custom designed programs below:
Market Research
During this initial first stage, we gather all the relevant information about your business, your target markets, and your target demographics to help us gain a strategic insight into the competitive landscape that we are targeting.
Keyword Research
Next, we examine your competitors and evaluate their online footprint. This helps us identify your potential SEO competitors up front. Once we know who and what we are up against, we can make better and intelligent decisions as we build your campaign.
Target Strategy
With the information that we have gather, we start to build out your SEO campaign roadmap. We develop priorities and targets that our team will work towards to achieve a successful campaign.
Ad Development
We perform a detailed audit of your website to identify that may fall short of current web standards. This includes a W3C check to ensure that your website’s code meets these basic standards. We also use Google’s verification tools to ensure that there are no indexing or other issues that may impact your website’s full ranking potential.
Test & Optimize
Keyword research is an important SEO task that involves identifying popular words and phrases people enter into search engines so we can best determine what to rank your website for. Researching keywords gives us a better understanding of how high the demand is for certain keywords and how hard it will be to compete for those terms in the organic search results, providing insight on how to best optimize our efforts.
Measure & Adjust
On-site Optimization is the optimization of a website’s page elements with the goal of making it as easy as possible for both search engines and human visitors to:
- Quickly understand what a webpage is all about,
- Link the page as relevant to desired keyword(s) or key phrase(s).
- Generate enough content authority to make the page useful and worthy of ranking well for given search terms
Budget Management
Websites are governed by standards developed by the W3C. These standards govern how a web page is displayed in a browser. We will check your website for W3C standard conformance as well as against other search engine specific requirements and compatibilities. Technical changes to a website usually do not alter how the webpage looks, but it will make a difference on how a search engine see the webpage. This will also affect the ranking that a search engine assigns to each page.
Landing Pages
The content of a webpage needs to be written primarily with the human visitor in mind, not the search engine! Every piece of content on your website should be simple, clear, and coherent, yet engaging, educational, and trustworthy. It needs to be written for people, but so that the search engines can also understand it, not vice versa. Also, the content needs to be written to appeal to your customers, not you or your peers. We will review each page and update the content following these basic principles.
Detailed Reporting
Local business listings and citations play an important role in your reputation, rankings, and revenue. These local listing are critical to building your online local presence. Not so long ago, local business’s made extensive use of offline advertising opportunities like a listing in the local phone book, taking out adverts in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. Unfortunately, many of these more traditional venues have become optional, Online marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s almost like it does not exist.
SELECT GOOGLE ADVERTISING OPTIONS
Select the desired Local SEO plan below. Each plan includes an initial setup fee that covers setting up your new account, adding basic optimization to your website and setting up important search engine accounts. Follow setup, is a 12-month commitment during which your online presence will be optimized and built. Each month a different feature or service will be performed along with a detailed analysis of the current progress of the program all presented in a monthly report.Â
Ads Basic
starting atAccount Setup
- Single Location Plan Includes
- Customer Onboarding
- Campaign Roadmap
- Detailed Website Audit
- Keyword Research
- Site Optimization Evaluation
- Meta Title & Description Copy – 5 Pages Included
- Setup Google Analytics
- Setup Google Search Console
- Submission to Google
- Reputation Monitoring Setup
- Initial Detailed Report
Ongoing Monthly Plan Includes
- Setup Google My Business
- Optimize Google My Business
- Setup Apple Maps
- Site Optimization
- W3C Technical Updates
- Content Optimization
- On-page SEO
- Link Building
- 25 Local Listings
- Aggregator Submission
Monthly Reporting
- Detailed Monthly Report
- Reputation Status
- Website Traffic Report
- Performance Report
- Services/Products Report
Ads Premium
starting atAccount Setup
- Single Location Plan Includes
- Customer Onboarding
- Competitor Analysis
- Campaign Roadmap
- Detailed Website Audit
- Keyword Research
- Site Optimization Evaluation
- Meta Title & Description Copy – 10 Pages Included
- Setup Google Analytics
- Setup Google Search Console
- Setup Bing Webmaster Tools
- Submission to Google
- Submission to Bing
- Reputation Monitoring Setup
- Initial Detailed Report
Ongoing Monthly Plan Includes
- Setup Google My Business
- Setup Bing Places for Business
- Optimize Google My Business
- Optimize Bing Places
- Setup Apple Maps
- Setup HERE Maps
- Setup Yelp Account
- Site Optimization
- W3C Technical Updates
- Content Optimization
- Content Updates
- On-page SEO
- Structured Data Schema
- Link Building
- 50 Local Listings
- Aggregator Submission
Monthly Reporting
- Detailed Monthly Report
- Reputation Status
- Website Traffic Report
- Performance Report
- Competitor Report
- Services/Products Report
Remarketing
starting atAccount Setup
- Single Location Plan Includes
- Customer Onboarding
- Competitor Analysis
- Campaign Roadmap
- Detailed Website Audit
- Keyword Research
- Site Optimization Evaluation
- Meta Title & Description Copy – 20 Pages Included
- Setup Google Analytics
- Setup Google Search Console
- Setup Bing Webmaster Tools
- Submission to Google
- Submission to Bing
- Reputation Monitoring Setup
- Google Ads Account Setup
- 4 Ads Written
- Flexible Monthly Budget
- Initial Detailed Report
Ongoing Monthly Plan Includes
- Setup Google My Business
- Setup Bing Places for Business
- Optimize Google My Business
- Optimize Bing Places
- Setup Apple Maps
- Setup MapQuest Listing
- Setup HERE Maps
- Setup Yelp Account
- Site Optimization
- W3C Technical Updates
- Content Optimization
- Content Updates
- On-page SEO
- Structured Data Schema
- Link Building
- 75 Local Listings
- Aggregator Submission
- Google Ads Maintenance
- Google Ads Updates
Monthly Reporting
- Detailed Monthly Report
- Reputation Status
- Website Traffic Report
- Performance Report
- Competitor Report
- Services/Products Report
- Advertising Report
Shopping
starting atAccount Setup
- Multiple Location Plans May Include
- Customer Onboarding
- Competitor Analysis
- Campaign Roadmap
- Detailed Website Audit
- Keyword Research
- Site Optimization Evaluation
- Meta Title & Description Copy
- Setup Google Analytics
- Setup Google Search Console
- Setup Bing Webmaster Tools
- Submission to Google
- Submission to Bing
- Location Pages Built
- Reputation Monitoring Setup
- Google Ads Account Setup
- Google Ads Written
- Flexible Monthly Budget
- Location Reports
- Initial Detailed Reports
Ongoing Monthly Plan Includes
- Setup Google My Business
- Setup Bing Places for Business
- Optimize Google My Business
- Optimize Bing Places
- Setup Apple Maps
- Setup MapQuest Listing
- Setup HERE Maps
- Setup Yelp Account
- Site Optimization
- W3C Technical Updates
- Content Optimization
- Content Updates
- On-page SEO
- Structured Data Schema
- Link Building
- Local Listings Submitted
- Aggregator Submission
- Google Ads Maintenance
- Google Ads Updates
Monthly Reporting
- Detailed Monthly Report
- Reputation Status
- Website Traffic Report
- Performance Report
- Competitor Report
- Services/Products Report
- Advertising Report
- And many more features depending on requirements.
Our Ad Campaign Process
As part of each Local SEO project we carefully follow a process that is flexible enough to give us the best results, but structured enough to make sure we address all the major features that will ensure that we have a good and sound platform from which you can build up your online presence with!
Customer Onboarding.
Develop Strategy
Competitor Analysis
Keyword Research
Location Targeting
Ad Copy Creation
Landing Pages
Ad Launch
Analytics Monitoring
Ad Optimization
Quality Management
Monthly Reporting
Explained: Google Networks
Google is the online advertising Gorilla and far exceed the advertising reach of their competitors. Here we try to explain some of the different options that are available with Google’s Advertising Platforms!
Why is Local SEO Important?
If your business has local customers who use your services or come to visit your store to buy your products, the Local SEO programs will help them find you on local searches.
What kind of business benefits from Local SEO?
Businesses that provide local services and products will benefit the most from Local SEO. Business like;
- Lawyers and Law Firms
- Doctors and Medical Practices
- Trade Professionals like Electricians, Plumbers, etc…
- Restaurants and Bars
- Realtors
- Builders
- Clothing Stores and Boutiques
And many many more similar types of businesses that rely on local customers.
Which Businesses do not benefit from Local SEO?
If your business does not have local customers, then we would not recommend that you invest in a local SEO plan, but rather in our Enterprise SEO or Ecommerce SEO. Here are some businesses that should NOT do Local SEO;
- Online only business; like informational sites, review sites, and the like
- Ecommerce shops that only sell online
- Consultants who have a national or international client base.
- Authors, artists, and other businesses that do not have a local presence.
How will Local SEO Impact my business?
Local SEO will literally put your business on the map; Google Maps, Bing Maps and Apple Maps that is. Customers will find your business on a search for your services and be able to see what your hours, what you offer, how to get to your place of business and even what other customers think of you.
What happens if I move to a new location?
Should you move your business to a new location, then it is of the utmost importance that you update all your contact information like your address, phone number, and any other contact information. DO NOT just setup a new set of local business accounts leaving the old ones active. This will cause the search engines to send your customers to the wrong locations and will likely negatively affect your online rankings.
Even worse is that a potential customer stops by your old location, finds that you are no longer then and then marks your business as permanently closed. After a couple of notifications like this, Google will list your business as permanently closed.
Why is Local Search important?
Search statistics prove how important local search optimization is for businesses. Here are a few stats thanks to the Search Engine Journal;
- 50% of people who searched on their phones went to a physical store within one day.
- 34% of those who searched on their computers or tablets also when to the store.
- 18% of local searches result to a sale within 1 day.
- 60% of Americans search for local services on their mobile devices
- 50% of these searchers are looking for the business address.
- 71% of these searchers are confirming that a business is open and still in business.
- 97% of consumers searched online for a local business in 2017
SEJ article “Local Search is Important“
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