Local SEO

During this initial first stage, we gather all the relevant information about your business, your target markets, and your target demographics to help us gain a strategic insight into the competitive landscape that we are targeting.

Next, we examine your competitors and evaluate their online footprint. This helps us identify your potential SEO competitors up front. Once we know who and what we are up against, we can make better and intelligent decisions as we build your campaign..

With the information that we have gather, we start to build out your SEO campaign roadmap. We develop priorities and targets that our team will work towards to achieve a successful campaign.

We perform a detailed audit of your website to identify that may fall short of current web standards. This includes a W3C check to ensure that your website’s code meets these basic standards. We also use Google’s verification tools to ensure that there are no indexing or other issues that may impact your website’s full ranking potential.

Keyword research is an important SEO task that involves identifying popular words and phrases people enter into search engines so we can best determine what to rank your website for. Researching keywords gives us a better understanding of how high the demand is for certain keywords and how hard it will be to compete for those terms in the organic search results, providing insight on how to best optimize our efforts.

On-site Optimization is the optimization of a website’s page elements with the goal of making it as easy as possible for both search engines and human visitors to:

• Quickly understand what a webpage is all about,
• Link the page as relevant to desired keyword(s) or key phrase(s).
• Generate enough content authority to make the page useful and worthy of ranking well for given search terms

Websites are governed by standards developed by the W3C. These standards govern how a web page is displayed in a browser. We will check your website for W3C standard conformance as well as against other search engine specific requirements and compatibilities. Technical changes to a website usually do not alter how the webpage looks, but it will make a difference on how a search engine see the webpage. This will also affect the ranking that a search engine assigns to each page.

The content of a webpage needs to be written primarily with the human visitor in mind, not the search engine! Every piece of content on your website should be simple, clear, and coherent, yet engaging, educational, and trustworthy. It needs to be written for people, but so that the search engines can also understand it, not vice versa. Also, the content needs to be written to appeal to your customers, not you or your peers. We will review each page and update the content following these basic principles.

Local business listings and citations play an important role in your reputation, rankings, and revenue. These local listing are critical to building your online local presence.  Not so long ago, local business’s made extensive use of offline advertising opportunities like a listing in the local phone book, taking out adverts in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. Unfortunately, many of these more traditional venues have become optional, Online marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s almost like it does not exist.

Where does your website rank for a search query? This is called a SERP or “search engine results page”. Everyone’s goal is to be the first and top most result for a search term. The first result is the most likely one to be clicked on by a potential customer. But that first position is much more than just the first organic search term. And to make matters even more complicated, Google keeps changing how and what they display first. First Place could be pulled from:

• Google’s shopping index,
• A Google Ads paid advert,
• A Google Maps position diagram.
• and don’t discount image results!

Often it is only after all these items have been displayed that Google shows the actual organic results. So where should your search term show up? In ALL of the above entries in order to generate the most sales leads.

Generating leads is what all marketing people desire. Unfortunately, there is no magic wand to that generates leads. Rather it is a whole lot of individual processes that need to be used and managed on a daily basis. Your website is an excellent place to start at. There are over a dozen updates and upgrades that can be applied to your website that will help generate leads (See the section on Lead Generation). But first and foremost, potential clients have to be able to find you. This is where our Local SEO plans will get your started with the basic building blocks of a successful lead generating strategy.

Your reputation is what determines what kind of company you are and how successful you will be. Just a few decades ago it was often a difficult process to determine the true reputation of a company. A good advertising campaign could easily over shadow just about any negative feedback. But in today’s connected environment, a company’s reputation is difficult to build up and easily destroyed. Customers are ten times more likely to leave a negative review for an unsatisfactory interaction than they are to leave a positive review, even if they are very happy with their experience. Just about everyone researches a company’s or a product’s reviews before they will buy. Having no reviews is only marginally better than having negative reviews. The best method to resolve negative reviews is to take immediate action, but for that you have to know when a negative review is posted. The included reputation monitoring program keeps you informed and able to take quick action. Reviews also account for around 15% of your ranking according to Moz.

What exactly can I expect to achieve and gain with our Local SEO Programs?

Our Local SEO programs have been carefully designed to put build your business’s online presence in your local market.

The local market is the service area that your business provides products and services to. While this varies from business to business, it can range from a couple of city blocks to about 50 miles radius. How your business ends up ranking within this service area depends on the number of competitors. Google provides the searcher the best and closest result to the searcher’s current physical location. Dozens of factors are calculated to make this determination.

If your business has multiple locations, then a Local SEO program must be run for each physical location.

Between 3 to 6 months after the start of the Local SEO program you will start to see the effects of the program. There will be an increase in local traffic with more searchers finding your business online. At the end of the first 12 months, most businesses see about triple or quadruple the local traffic compared to when the program started.