SEO Kickstart

Included with:

• KickStart
• KickStart Plus

Meta Tags are snippets of text that describe what the page is about, but they don’t show on the page itself, only in the page’s code. As part of the SEO KickStart program we update each web page with a Title and Description Tag. The Title Meta Tag is the most important tag in that they have an impact on search rankings. The Description Meta Tag is both an opportunity to describe what the page is about and at the same time sell it to your visitors. This may or may not be picked by the search engine. There are no guarantees here. But having both Title and Description Tags is of utmost importance in helping your website rank.

Included with:

• KickStart
• KickStart Plus

No successful general goes into battle without intelligence, the same principle applies to your website. No business should be online without access to basic intelligence like who is visiting your website, what pages are most viewed, did your email blast generate any traffic, are your ads bringing visitors? These are all functions that a website analytics program can tell you. While there are many different programs available, one of the best, Google Analytics, is completely free. As part of all SEO KickStart packages we will install and configure a Google Analytics account on your website if you don’t already have it. The Intelligence it will provide you can help you build a successful online presence.

Included with:

• KickStart
• KickStart Plus

Google Search Console and Bing Webmaster Tools are free services that provides you with important information about your website and the who is visiting your site. You can use it to find out things like how many people are visiting your site and how they are finding it, whether more people are visiting your site on a mobile device or desktop computer, and which pages on your site are the most popular. They can also help you find and fix website errors, submit a sitemap, and create and check a robots.txt file. Both will also show you how many and which pages each search engine has indexed (read and processed). This is helpful in determining why a certain page or product is or is not showing up in search results. It is also a great tool to inform the search engines about that new page that you just made live rather than crossing your fingers and hoping they will stumble on your exciting new offering. With the SEO KickStart program we will claim, verify, and submit your sitemap to both Google and Bing.

Included with:

• KickStart
• KickStart Plus

Google My Business is one of those essential tools that every business should immediately get setup and optimized when they start up their business. With your Google My Business account you can manage and control dozens of features about your company that will make it easier for your customers to understand your business. It lets you manage how your business appears on Google search results and on Google maps. You can display your office or store hours, enter in holidays, upload photos, monitor and reply to customer reviews and even learn where and how people are searching for you. Google searches account for over 80% of all search queries, so this is one of the most critical tools that can make or break your business’s online presence. With the SEO KickStart program, we will setup, verify, and optimize your Google My Business listing and provide you with full access to continue to make regular updates.

Included with:

• KickStart
• KickStart Plus

Bing Places for Business is an essential requirement for customers who want to reach the approximately 15% of searchers who use the Bing search engine and its affiliates. We will list the details about your business including location (important for Bing and HERE Maps), office and/or store hours, business category, description, photos and videos. Bing Places also comes with the ability to add an automated questions and answers bot to some business categories that can answer visitors’ basic questions. Contact us for a quote if you are interested in having us configure and train the Bing business bot. With the SEO KickStart program, we will setup, verify, and optimize your Bing Places for business listing.

Included with:

• KickStart Plus Only

Structured Data is a method of adding code to your web page to help search engines categorize and better understand your content and properly index it. It also helps improve the way your content is displayed in search engine ranking results. While there are many different types of Structured Data types, we use JSON-LD which is currently preferred by Google, Bing, Yahoo, and Yandex. JSON-LD stands for JavaScript Object Notation for Linked Data. JSON-LD annotates elements on a page, structuring the data, which can then be used by search engines to better understand the elements of your web page and establish what your page is actually all about. This helps with creating a more organized and better overall website. We include JSON-LD code on the number of pages that you have signed up with the SEO KickStart Plus package only.

Included with:

• Citations/Directories Only

A Local Citation is any mention of your business online. This can include anything from your local town economics’ development center to a listing of who, what, and where about your business. The important factors about local citations is that they all agree and show the same business contact information. The number of mentions of your business is also a good indicator to the search engines of how popular your business among your local community. With our Citations/Directories package we find and clean up many of these listings. This is a one-time only fee which will remain long after we made the updates. If you end up moving locations or changing other important business information, we will recommend to refresh of this service.

Included with:

• Citations/Directories Only

Local Directories are websites that list businesses in your local area. In many ways these are the direct evolution/replacement of the old Telephone Yellow Pages. Actually, the current online version of the Yellow Pages is the perfect example of a Local Directory. There are dozens of these Local Directories like Merchant Circle, Manta, Super Pages, Four Square… that help drive traffic and customers to your website. Just like the Local Citations, it is very important that all this information is accurate and the same. These are all indicators to the search engines that your business is on top of its online presence. With our Citation/Directory package you can select how many of these Directories you would like us to Claim and Optimize. This is a one-time service and unlike several other services out there, we don’t charge you extra each month or year. In the event that there is a major change to your business contact information, only then would you need to redo this service.

Included with:

• Aggregators Only

Wonder how your business data listing started showing up across the web?  How did my business information appear in local directories without me ever having setup accounts and submitting my information? This is all due to Data Aggregators. These are data mining systems that spread your business information online. They collected and shared your business data gathered from a multitude of sources including search engines like Google. These Data Aggregators are very good at spreading information around, but they can’t differentiate between accurate and outdated or incomplete information. For SEO purposes and for potential clients it is essential that this information is correct. This information includes the Name, Address, and Phone number (NAP) of your business. With our Aggregator plan we make sure that your correct information is submitted to the main aggregators. In the United States, there are 4 main aggregators, Infogroup, Localize, Acxiom, and Factual. Factual maintains business data in more than 50 countries. Your business information is something that the Aggregators are constantly trying to check for updates, so this is an ongoing subscription and is billed automatically at $250 per year.